Du bist Bausparer

The campaign targets Millennials and uses humor to show that everyone experiences small “square moments” — those unexpected situations where the desire for a home of one’s own suddenly becomes real. Under the motto “Du bist Bausparer:in – du weißt es nur noch nicht,” the campaign highlights everyday moments in which Millennials realize that security, comfort, and future planning are becoming priorities. Through social media, streaming platforms, out-of-home media, and creator content, the campaign presents home saving as modern, relatable, and more relevant than ever.

Agency: Huth + Wenzel Frankfurt